MET Studio has been commissioned by the Kent Fire and Rescue Service to create a new exhibition on road safety, aimed at lowering the number of deaths on the roads in Kent and beyond.
It is the largest and most ambitious exhibition of its kind ever created in the UK, and is targeted in particular at young adult drivers: the highest-risk driver group for fatalities, with road accidents still the single biggest killer of 15-24 year-olds in the UK - and the greatest killer of young men aged 15-29 worldwide. The exhibition will be housed in a new build-block designed by architects Pick Everard, adjacent to the existing road safety centre, which is used for corrective courses for drivers and to train fire officers.
The exhibition space will be approximately 800 sq m in size over two floors. Once completed in early 2016, it will host visits from pre-booked school and youth groups who will be guided by specially trained hosts through the exhibition storyline. The exhibition seeks to engender an increased sense of responsibility in young drivers for their actions, making them fully aware of the sometimes drastic consequences of what can seem like very insignificant actions, such as texting whilst driving.
The interactive exhibits will allow visitors to make a series of choices, showing both the outcome of those choices and their immediate and sometimes long-term consequences.