A winning visionary solution 01 Listen     Understand the needs of the client and collect all available data, opinions and research.   02 Explore     Throw the creative net wide to gather the full range of factors and influences which may contribute to the project.   03 Involve     Include the client team in an open-minded and stimulating brainstorming process which challenges preconceptions.   04 Distil     Refine all the ideas to date and extract the essence for the most appropriate solution.   05 Express     Clearly communicate the vision for the project through design.   06 Execute     Implement and deliver the project on time and to budget.